Monday, September 03, 2007

Starbucks logo

My love for the coffee at the Cafe Coffee Day back in India has transitioned into love for Starbucks here in the US. Even though I have a cup of coffee every morning, the special cup of Latte at Starbucks stays close to my heart, and I look forward to slurping my latte over the weekend.

Now, I am speaking the truth when I say that my love for Starbucks has nothing to do with their logo. When I initially looked at the Starbucks logo, I thought it was a young girl holding a couple of big fish in her hands. Damn my over-simplifying innocence.

Here's the inside story of the logo. The truth is plain and simple. The logo is of a mermaid spreading her legs to you, inviting you to have fun with her. I wish I never knew. I wish I never visited this site.

But they have sanitised the logo over time to come up with this very innocent-looking picture. I accept I was fooled. But does that affect my love for their coffee in any way? Nope. I like their coffee, and I like their current logo. If someone asks me what the logo represents, I would still tell them that its a little girl holding up a couple of fish in her hand.

This world is a crazy place.